About
Corporate mission: Putting people first, creating a high-quality medical space environment
The core values of the enterprise are: quality is the life of the product, design is the soul of value, and innovation is the belief of the enterprise
Corporate philosophy: Providing value to customers; Provide support to employees; Provide assistance to society
Business philosophy: Design and create the core, win customers with value, gain market with professionalism, and build a brand with integrity
Development model: Strengthen the core, cooperate quickly, integrate and expand
Strategic planning: Concentrate resources and strengthen the core; Value integration and vertical development; Category expansion and brand building.
Adhere to the development strategy model guided by innovative products as the core
Adhere to a business model guided by building core competitiveness
Adhere to a marketing model guided by multidimensional brand building
Master of Business Administration from Tsinghua University, Level 1 Enterprise Strategy and Organizational Framework Specialist, Management Coach Consulting and Training Lecturer, National Channel Vertical Marketing Management Mentor, Business Model Value Chain Operation Expert, Scientific Management and Positioning Strategy Practitioner, General Manager of a Famous Domestic Brand Business Unit, CEO of a Furniture Enterprise in the Medical and Nursing Segmented Market, Value oriented Enterprise Management Professional Manager, with 20 years of experience in furniture enterprise management and marketing operations. He believes that using the logic and thinking of integrating key value chains to streamline and transform traditional enterprises within the scope of enterprise capability radius is the most positive and effective way to break through management. The survival of enterprises: providing value to customers; Provide support to employees; Provide assistance to society. Enterprise internal strength method: design achieves the core, value wins customers, professionalism gains the market, and integrity builds the brand.
He is a business leader who is good at learning, good at using people, and has a global perspective. In 2000, Mr. Wen Weixiong and Mr. Chen Jingchu founded Hengxin Furniture Hardware Factory, mainly engaged in the furniture hardware industry, and later formed an "unbreakable bond" with furniture. The transformation from spare parts to finished products, from a small hardware factory with more than 30 people to now the Auspicious brand has a place in China. What he often talks about is the hope that the enterprise can inherit excellent quality and create a famous public seat brand in China and even the world. To be a business, one must always reflect on oneself. Ten fingers have their own strengths and resources, focus on making good use of the seats, strengthen the brand, and lead China's high-quality public seating environment art, and create a brand new public seating art space.
Executive Vice President of Nanhai Furniture Industry Association. In the process of enterprise development, he has always been a visionary leader who overcomes obstacles and challenges. We have always attached great importance to talent cultivation and modern management, constantly introducing new technologies and actively promoting new breakthroughs. He always regards taking on social responsibility as an unshirkable duty. With enthusiasm and loyalty to the public seating industry, he constantly introduces advanced design concepts from home and abroad, dialectically uses new materials and processes, and ultimately improves the quality of every product. Recalling the setbacks of starting a business, Mr. Chen Jingchu said, "On the path of development, regardless of success or failure, learning is the key. Integrity and quality have always been the guiding principles that have guided me forward
First and Second Floors of Building 11, No. 286, Heqing Industrial Zone, Jiujiang Town, Nanhai District, Foshan City, Guangdong Province